A potentially important moment for the contestability of the tablet market. Technology giant Microsoft has unveiled its touchpad tablet computer. The “Surface” will face tough competition from Apple’s iPad and many other devices including those made by Samsung. These video resources provide some background. The Surface tablet computer will not be available until the Autumn on 2012.
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Questions:
How might this effect the way Apple competes in the market place?
What are the possible advantages and disadvantages to the consumer of having a new entrant into the tablet market?
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