Unit 3: Supermarket Price Wars

Morrisons has announced further price cuts in its latest effort to win back customers and revive its business.

It is the latest round in a price war among British supermarkets, which are reacting to the challenge of discounters such as Aldi and Lidl.  Click here to access full article.




Really good example of how oligopolies will still use price as a competitive strategy, even though it is likely to harm profits in the short run.