This article from the Guardian is an excellent, recent example of the economics of price discrimination.
Now more than ever businesses have the potential to harness information contained in digital profiles of customers to offer bespoke, personalised prices for different goods and services.
The costs of market and consumer segmentation are coming down and this type of pricing behaviour is likely to become a more frequent occurrence in our daily lives. Please do have a read and consider some of the efficiency and welfare implications of digital dynamic pricing.
Also think about the benefits to society, both in terms of the consumer & the producer.
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