A terrific short article here looking at how the development of cloud computing
has enabled small firms to compete to a greater degree.
The issue is that the falling cost of computing has reduced barriers to entry
and made markets more contestable, all of which enhances efficiency
and increases consumer choice. Savvy small businesses are
cutting costs by using the cloud for web hosting, social media marketing,
inventory management and accounting. Excellent application for question about
small businesses competing in a larger market.
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