Tesco has announced it is ending the practice of charging more for women's razor blades than men.
They argue that economies of scale have helped explain some of the price difference. The bigger volume of men's razors sold should in theory lead to lower long run average costs. But we shouldn't take that justification at face value!
As you can see from the graphic below, Gillette is the dominant firm in the women's razor market in the UK.
No comments:
Post a Comment