Here it is - the latest in the iconic series of heart-tugging Christmas adverts from John Lewis. A rumoured £7m investment for something they hope will have a very short payback period - and perhaps longer-term returns in terms of brand value. An example of game theory in action...check out Marks and Spencer ad as well. It is estimated around 6 billion pounds will be spent on advertising this christmas!!!
Here are the previous ads for you to compare!
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