Total Pageviews

Monday, 12 November 2018

Behavioural economics in action - Black Friday, now singles day!!!

Internet giant Alibaba has set new sales records on Sunday for its biggest shopping day, the annual Singles Day. The Chinese company hit a record $1bn (£774m; €883m) in sales in 85 seconds, and then just shy of $10bn in the first hour of the 24-hour spree.   

Click here to access the article.

What areas of behavioural economics could this identify with?

No comments:

Post a Comment