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Tuesday, 31 January 2012

Unit 4: High Speed trains for the UAE? - A walk on the Supply Side!

Another article from the 7 Days suggests that improving transport in the region will help business and economic growth

GULF countries should swallow the bumper bill and take on the daunting engineering challenges of developing a regional high-speed rail network, a pair of industry experts have said.

The duo said the economic benefits of such a service will eventually outweigh the headaches of its construction.

Delegates at a briefing on high-speed rail, held on the eve of a global conference being held in Dubai, heard how Japan-style bullet trains should be embraced by the Gulf - and that the use of modern magnetic ‘Maglev’ technology means the service might not even need rails.

Alan James, CEO of UK Ultraspeed, a firm trying to convince investors to back a British Maglev line, which could see trains reach speeds of

more than 500kph, said a line linking the six nations of the Gulf Co-Operation Council (GCC) would have many benefits.

“It will create an economic super-region, pooling its strength to compete more strongly in the global economy,” he said.

Akihiko Nakamura, general manager at the Central Japan Railway Company, which operates its own bullet trains, said that more than half of all journeys of over 500 kilometres in Japan today are made by train.

That compares to the modest number in the UAE currently made on public transport.

Neither man sought to hide the huge cost of a GCC high-speed network, which would run into billions of dollars and require elevated tracks to carry the trains over desert terrain.

But James said that, after examining the feasibility of a Maglev line between Scottish cities Glasgow and Edinburgh, about an hour’s drive apart, he is convinced super-fast trains save governments money as they do not duplicate projects.

“If your two major cities are only 15 minutes apart, you only need one cancer hospital, not two. You only need one airport,” he said.

“All of those produce significant savings for the long-term which will more than outweigh the capital costs of constructing it,” he said.

GCSE & Unit 1: Smoking, tax and elasticity of demand

Check out this recent article in 7 Days highlighting the inelastic demand for cigarettes. How would you reduce smoking in Dubai?

Proposals to double the price of cigarettes in the UAE may not be enough to make people kick the habit.


The UAE is considering imposing a health tax on cigarettes that would see a 100 per cent price rise on a packet.

Smokers told 7DAYS that if proposals to double the price of cigarettes, which are being considered by the government, were given the go-ahead it would not put them off lighting up. Shamsuden Mukhtar, who has been a smoker for 25 years, said: “Cigarette smoking is an addiction and people with a stable income would be more than willing to pay any amount to have a smoke. The best way to deal with it is to enrol people into programmes to help them quit.”

However, tobacco dealers said they were worried about the business impact on the new proposal so they would consider absorbing a percentage of the new tax to maintain sales.

“Previously, any additional costs have been transferred to the consumer. But in the event where we feel that extra costs are threatening the flow of business, we would explore options of absorbing some of the additional costs in order to keep our business running,” said a cigarette importer in Dubai. However Head of the Tobacco Control Committee, Dr Wedad Al Maidor, is optimistic a severe price hike would work.

“Experience shows that the best way to force people to quit smoking is by making cigarettes more expensive for them,” she said.

Monday, 30 January 2012

Just for interest - Check out the 'Transparent Factory'

What a stunning video that is likely to become a permanent fixture on the schemes of work for many colleagues. This 6 minute video gives you a guided tour of VW’s “transparent factory”. Wow!


The factory, located in Dresden, is designed not only to make high quality luxury cars. It aims to build the brand values inherent in the product.

Fantastic examples of robotic technology in action; it’s amazing how the robots are guided by tens of thousands of magnets built into the factory floor. The use of “intelligent tools” is quite mind-blowing; a great example how flow production can be used in the production of high specification and complex products .

Customers are paying premium price for their car, so it’s a neat twist allowing them to both view and (in some cases) build their own cars.

Good examples of the use of quality control too before finished cars are transported to the storage silo.

Why called a transparent factory? Every part of the production process is visible from all parts of the factory. Where traditional factories have walls, this factor has glass - everywhere.

Unit 4: India & its Supply Side Issues

The rapid growth of the India economy has been helped by her economy enjoying a number of supply-side advantages. That said there remain structural supply-side weaknesses that will limit her continued competitiveness and development. This is a comprehensive look at India's economy -

Supply-side advantages for India:-

A fast-growing population of working age

This is widely regarded to be one of India’s trump cards in the years ahead. There are 700 million Indians under the age of 35 and the demographics look good for Indian growth in the next twenty years at least. India is India is experiencing demographic transition that has increased the share of the working-age population from 58 percent to 64 percent over the last two decades.

Language and institutions

India has a strong legal system and many English-language speakers – the latter factor has been a key to attracting much inward investment from business service companies such as those specialising in IT out-sourcing.

Labour cost advantages

Wage costs are low in India and India has made strides in recent years in closing some of the productivity gap between her and other countries at later stages of development. Note below the strong improvement in productivity in the India farm industry

To view this graph, please install Adobe Flash Player.



High Technology Clusters


India’s economy has successfully developed highly advanced and attractive clusters of businesses in the technology space – witness the rapid emergence of Bangalore as a hub for global software businesses. External economies of scale have deepened their competitive advantages in many related industries.

To view this graph, please install Adobe Flash Player.


Now let us look at some of the underlying problems for India on the supply-side


Structural weaknesses within the India Economy

Poor Infrastructure

This is often cited as one of the key aspects that holds back India. Why does poor infrastructure hurt the Indian economy?

o Higher energy costs and irregular energy supplies for nearly every business and especially India emerging manufacturing sectors

o Most expensive to transport products across the country

o Delays at ports hamper export businesses and delays at airports which increases the cost of international freight. It makes India less attractive to inward FDI

o Poor infrastructure adds to the cost of living and limits the extent to which millions of India’s lowest income families can escape absolute poverty

o Damages India’s tourism industry

o Supply-constraints in a fast-growing economy drives inflation higher (>9%)

In a 'Business Week' article published in 2007, development economist Professor Jagdish Bhagwati, a professor at Columbia University, estimated that Indian gross domestic product growth would run two percentage points higher if the country had decent roads, railways, and power. India wants to build $1 trillion worth of infrastructure in the five years to 2017 but the government expects the private sector to fund half of it – this is unlikely!

Skills shortages

What impact will skills shortages have on the Indian economy?

o Pressure for wages to rise

o Makes India less attractive to inward investment especially in IT outsourcing

o Might hamper the rate at which the economy can innovate

• Extract refers to geographical mobility between rural and urban areas

• Many young Indians go overseas to continue or complete their studies, a lot return but others may choose not to. Limited places at India’s top universities have led to thousands of Indians applying to European and US universities if they cannot get into their chosen Indian faculty.

To view this graph, please install Adobe Flash Player.


Malnutrition and economic development


Malnutrition has been called by economists at the World Bank as the “non-human face” of poverty. High rates of malnutrition can severely impair development and bring untold human misery. In 2006, around 40% of Indian children under the age of five were undernourished. Progress in reducing this has been painfully slow.

Malnutrition

• Impairs brain development among the young

• Is responsible for nearly half of all child deaths

• Increases the risks of HIV infection and cuts the numbers of children and mothers who survive malaria

• Malnourished children are more likely to drop out of school and suffer reductions in their lifetime incomes

According to the World Bank, “the effects of this early damage on health, brain development, educability, and productivity caused by malnutrition are largely irreversible.” The surge in global food prices has had a terrible effect on the risk of malnutrition in many of the world’s poorest countries. It has certainly led to a sharp rise in premature deaths and severe illnesses linked to poor nutrition in countries such as India.

Policies to reduce malnutrition

1. Schemes to promote health and nutrition education plus direct provision of micro-nutrient supplements and fortified foods

2. Growth monitoring schemes for the newly born and infants supplemented with vitamin provision from community organisations

3. Targeting cultural norms – in some countries, young girls are often allowed to eat only after their brothers

4. Cash transfers – i.e. direct consumer subsidies that can be spent on certain foods

5. Government subsidies for grain prices and export bans on domestically produced foods

6. Better food prices paid to small-scale farmers

7. Opening up retail markets to international supermarkets where food prices might come down through economies of scale and increased competition

8. Infrastructure spending to improve access to sanitation and clean water supplies

India and retail reforms (a supply-side strategy)



Unit 4: The gains from Trade Liberalisation

One way of expressing the gains from trade in goods and services between countries is to distinguish between the static gains from trade (i.e. improvements in allocative and productive efficiency) and the dynamic gains (the gains in welfare that occur over time from improved product quality, increased choice and a faster pace of innovative behaviour)


Some of the broader gains from free trade are outlined below:

European Union trade as a share of GDP

To view this graph, please install Adobe Flash Player.



Welfare gains: Neo-liberal economists who support the liberalisation of trade between countries believe that trade is a ‘positive-sum game’ – in other words, all counties engaged in open trade and exchange stand to gain.


Economies of scale - trade allows firms to exploit scale economies by operating leading to lower average costs of production that can be passed onto consumers.

Market contestability – trade promotes increased competition particularly for those domestic monopolies that would otherwise face little real competition.

Dynamic efficiency gains from innovation - trade enhances choice and stimulates product and process innovations bringing better products for consumers and enhances the standard of living.

Access to new technology: trade, like investment, is also an important mechanism by which countries can have access to new technologies.

Rising living standards and a reduction in poverty - a growing body of evidence shows that countries that are more open to trade grow faster over the long run than those that remain closed. And growth directly benefits the world’s poor especially when poorer countries have fair access to international markets to allow them to benefit from the gains from specialisation and exchange

To view this graph, please install Adobe Flash Player.

Unit 4: China and Economic Development

Is China still a competitive location for overseas manufacturing? Certainly the nature of manufacturing in China is chaining rapidly, as this 4 minute video from the Financial Times explains. It features European firms that moved their production to China several years ago. However, as wages in China have risen rapidly in recent years, it becomes less cost-effective to make low value-added products in China.


One strategic response illustrated in the video is to “move up the value chain”. That means making products which have higher added value and which command higher selling prices. Typically these kind of products are sold into niche market segments rather than mass markets where products are less differentiated.

The move to making higher margin products has led some to question whether China has lost is cost advantage? Chinese manufacturers are under pressure - but moving up the value chain seems to be the answer.

Sunday, 29 January 2012

Unit 2 & 4: The Economics Disaster of Youth Unemployment

The official figures show that there are now more than one million young people counted as unemployed in the UK although the precise scale of the jobless crisis is difficult to measure accurately. Nonetheless, it represents a fundamental economic, social and political problem and one that policy makers must address.


In this video report from Al Jazeerah, Lawrence Lee visits Leeds to find a well qualified nineteen year old with good qualifications but who cannot afford to go to university and is finding it tough to win a place in the police force - his main ambition.



Youth unemployed join the Jarrow March



Youth Unemployment in Australia

Unit 4: Benfits of Trade - A summary

One way of expressing the gains from trade in goods and services between countries is to distinguish between the static gains from trade (i.e. improvements in allocative and productive efficiency) and the dynamic gains (the gains in welfare that occur over time from improved product quality, increased choice and a faster pace of innovative behaviour)

Some of the broader gains from free trade are outlined below:

• Welfare gains: Neo-liberal economists who support the liberalisation of trade between countries believe that trade is a ‘positive-sum game’ – in other words, all counties engaged in open trade and exchange stand to gain.

• Economies of scale - trade allows firms to exploit scale economies by operating leading to lower average costs of production that can be passed onto consumers.

• Market contestability – trade promotes increased competition particularly for those domestic monopolies that would otherwise face little real competition.

• Dynamic efficiency gains from innovation - trade enhances choice and stimulates product and process innovations bringing better products for consumers and enhances the standard of living.

• Access to new technology: trade, like investment, is also an important mechanism by which countries can have access to new technologies.

• Rising living standards and a reduction in poverty - a growing body of evidence shows that countries that are more open to trade grow faster over the long run than those that remain closed. And growth directly benefits the world’s poor

Saturday, 28 January 2012

Unit 1, 3 & GCSE

Weird, but informative.....useful (I think) for all micro economics students.!

Enjoy!

Tuesday, 24 January 2012

Unit 1: Market failure - Illegal Logging in Phillipines

This news report looks at the human cost of an example of the tragedy of the commons - illegal logging in the south Philippines which contributed to tens of deaths from the effects of flash flooding. Ecosystems and economic prospects are damaged at the same time because of failures in environmental management.


Unit 4: The growth of China

A crucial part of The Business Environment in the next decade is going to being the growth of China, and the state of its democracy. In this article which previews the Newsnight reports, Jeremy Paxman ranges over the extraordinary growth of consumerism and way in which wealth is flaunted by the wealthy, the “sea of migrant workers willing to go anywhere for a day’s pay” who are responsible for the speed-frame rate of construction and compares this to Victorian Britain, with “the smog of Charles Dickens’ London finds its counterpart in the murk which envelopes Beijing on windless days and tears at your throat like sandpaper.”


He looks at the work ethic of the Chinese, which, for the moment at least, allows the bulk of the population who remain relatively poor to accept the conspicuous consumption of the rich and growing gap in standard of living, because people seriously want to get rich and they are focused on finding their own opportunities to do so - and questions how long the widening divide will be accepted before revolution is provoked.

And he questions why ‘dozy western governments’ continue to assume that they can sit and watch China’s storming development in the complacent belief that “we can outsource metal-bashing and shirt-stitching because the brains which devise the products nestle inside Western heads.” We have no grounds for supposing that China cannot match, or surpass, us in any of the service or creative industries, let alone in innovation and development of new products and processes.

The article is thought-provoking, and I guess that the news reports will be too. I think that it will be impossible for businesses to manage change within their own organisations without at least some understanding of what they need to compete with, as well as what they could gain from, the transformation of China.

Monday, 23 January 2012

IGCSE, Unit 2, 4: Just what is GDP?

Although it is focussed on the U.S economy, this five minute video is a cracker because it covers a number of issues about GDP that students find difficult to grasp, in an engaging way.


As well as the basics on what GDP actually is, the video covers

- the treatment of imports

- new vs used goods and services

- counting only final (and not intermediate) goods and services

- adjusting for level of home ownership.

The video is from slatev.com and comes from the “Planet Money series.

Thursday, 19 January 2012

Y12 AS - Inflation


Have a look at the table from BBC News about the inflation figures for 2011 and some predictions for 2012.
Think about the implications for individuals, businesses and the governement in preparation for the lesson on Sunday.

Tuesday, 10 January 2012

Unit 3: Natural Monopoly - Definition

A monopoly describes a situation where all (or most) sales in a market are undertaken by a single firm. A natural monopoly by contrast is a condition on the cost-technology of an industry whereby it is most efficient (involving the lowest long-run average cost) for production to be concentrated in a single form.

In some cases, this gives the largest supplier in an industry, often the first supplier in a market, an overwhelming cost advantage over other actual and potential competitors. This tends to be the case in industries where capital (Fixed) costs predominate, creating economies of scale that are large in relation to the size of the market, and hence high barriers to entry; examples include public utilities such as water services and electricity.

It is very expensive to build transmission networks (water/gas pipelines, electricity and telephone lines); therefore, it is unlikely that a potential competitor would be willing to make the capital investment needed to even enter the monopolist's market.

As a result, natural monoplies are not only allowed, but positivley encouraged by governments. However, as they face no competition, regulation in this industry is high.

Sunday, 8 January 2012

IGCSE Y10: Free Market Vs Command Economies (all you need to know!)

Free Market v. Command Economies


Theoretical Economic Systems

Free Market v. Command Economies

Basically, there are only three systems. At one extreme we have the free market economy, where there is a very limited role for the government. At the other end we have the command economy, where the government takes virtually total control. As with market structures (with perfect competition and monopoly), these two extremes are highly unrealistic. Just about every economy in the world is a mix of the two, and is, therefore, called a mixed economy. The question is, what is the degree of mix?

Let's see how these different systems answer the three basic economic questions (see above).

A free market economy


Before we look at how the three questions are answered, we must quickly look at some of the characteristics of a free market economy.

Characteristics of this system

1.Ownership: Nearly all of the country's factors of production are owned privately. Although it might make sense to argue that firms own some of the resources, it is private individuals, or groups of individuals, who own the resources. They then rent them out to the firms so that they can produce the goods and services. Richard Branson is in charge of Virgin, but first and foremost he is a private individual who owns the majority of the shares. He could get someone else to run the company. This brings into play one of the government's limited roles. Through the legal system, the government must uphold the property rights of these private individuals.

2.Objectives: Everyone in this system is motivated by pure self-interest. Consumers maximise welfare, firms maximise profits and the private individuals, who own the factors of production, aim to maximise rents (on land), wages (on labour), interest and profit (on capital).

3.Free enterprise: Basically, firms can sell anything they want. They effectively respond to the consumers, who are allowed to buy anything that is sold by the producers. Workers can take on any job they want (this may seem obvious, but wait and see what happens in the command economy).

4.The level of competition: Very high. Basically, it is assumed that nearly every market is a perfectly competitive one, with numerous buyers and sellers and no barriers to entry or exit. Firms are competing desperately for customers and the consumers are competing with each other for the goods on offer.

5.The pricing system: Nearly all markets are perfectly competitive. You may remember that in these circumstances, the price mechanism allocates the economy's resources. The reason why it is called the price' mechanism is because the price acts as a signal and an incentive for producers to act in the required way so as to maximise their gain, which, in turn, optimises the allocation of resources in the whole economy.

What, how and for whom?

We now need to see how these three important questions are answered in a free market economy.

What will be produced?

You might think that the firms decide what is finally produced. Actually, in a free market economy, it is the consumers who have all the power. Consumer sovereignty exists. In a free market, a firm will only produce a good if the consumer is prepared to buy it. Through their purchases (or money 'votes') consumers effectively dictate to the firms what should be produced. If consumers, on mass, stop buying bitter (perhaps they prefer drinking lager in pubs) then the producers (the brewers) would stop making it. So the answer to the question is, "whatever the consumers want."


How will it be produced?


The simple answer is, "the firms." But there is more to this question than that. "How" also means "how well." Due to the highly competitive environment that exists, there will be pressure on firms to produce the goods as efficiently as possible and keep their prices as low as possible. As we said earlier, most industries will be perfectly competitive, so in the long run firms should be both productively efficient and alloctively efficient.

For whom will it be produced?

In other words, who actually ends up consuming the goods that are produced? Well, we said earlier that consumers' money votes determines what is actually produced. But it will also determine what consumers can actually buy. Those with more money will be able to consume more of the goods produced. Who has the most money? The rich, of course, but why are they rich. For some, it is inherited wealth, earning high incomes from the sales of the factors of production that they own (renting land and making profit and interest from capital).

For others, who inherited nothing, their wealth may come from the successful sale of their labour services. David Beckham came from nothing, but he is able to sell his labour services (kicking a football!) for tens of thousands of pounds a week!


Of course, in this system, if you have nothing and you do not have marketable labour skills (for most people this will be a good education), then you will remain poor. The free market system tends to create an unfair distribution of income. The wealthy consume a disproportionately large share of what is produced.

A command economy

As with the free market system, before we look at how the three questions are answered, we must quickly look at some of the characteristics of a command economy. Remember that, in complete contrast to the free market economy, a command economy has a very powerful government sector (or 'planners') and the workers and consumers are subordinate.

Characteristics of this system

1.Ownership: Nearly all of the country's factors of production are owned publicly by the government (or the state). The only factor over which the government does not have total control is labour, but as you will see, they certainly have indirect control over the workers.

2.Objectives: The complete opposite of the pure self-interest of the free market system. No one (in theory) thinks of himself (or herself). Consumers, workers and the government are all assumed to be working for the 'common good'. This system is often associated with communist Soviet Union (as it was before 1989), but the fascist Hitler ran a 'planned' economy, albeit rather dictatorially. I'm not sure that system ended up being for the common good! Also, democratic countries often attempt a less severe form of planned economy via socialism.

3.Free enterprise: There is none.

4.The level of competition: Very little. Certainly, in the former Soviet Union, black markets used to develop as a result of shortages in the shops. There would be competition between these racketeers, I suppose. But in theory there was no competition.

5.The pricing system: There is no competition, so there is no price mechanism. The authorities set the prices. It is because they set prices at low levels to make sure that everyone can afford the goods that excess demand occurs causing long queues for goods outside shops. Another inevitable consequence is the creation of black markets.

6.The planning system: This is an extra characteristic of the command economy. The other five has tried to follow the five given in the 'free market economy' section. As the government runs the system, they have the job of planning how all the resources should be used. They have to decide what should be produced and in what quantities. They must decide how the goods are to be made. What labour should be used and where? What techniques of production shall we use? How will the completed goods be divided between the workers (or consumers)? The key point is that they directly set the output levels and price levels.

What, how and for whom?

We now need to see how these three important questions are answered in a command economy. Notice that the brief answer to all three questions is, "It's up to the planners."

What will be produced?

The consumer no longer has any control. The planners (or the government) decide what will be produced. The question is, how do the planners know what the consumers want and need better than the consumers themselves?

How will it be produced?


There are no such things as 'firms' in a planned economy. The planners direct the resources into producing 'units'. They are not really firms. They have no autonomy. So, as we said above, the planners decide on the quantities of output and methods of production.

For whom will it be produced?

In the free market, the richer you were, the more you could buy. Of course, very poor people could end up with very little. The planner tries to be fair in distributing the output of the economy. Wages are determined by the planners, as are the prices of the goods produced. So the government is, effectively, determining how much each consumer can consume.

A mixed economy


A mixed economy is one that is a mix of the two extremes above. Below is a list of the characteristics of these economies. It should be noted, though, that a 'mixed economy' could mean anything depending on the degree of mix. For this reason, it is difficult to answer the 'three questions' specifically, and so I won't bother. Instead, after the Characteristics sub-section, I have written a section looking at some examples of economies with different emphasises on the market/planning split.

Characteristics of this system

1.Ownership. The government owns some of the country's factors of production publicly and some are owned privately.

2.Objectives. Again, a combination of the two extremes. The market part of the economy will be motivated by self-interest. Firms will profit maximise, consumers will maximise their welfare and the factor owners will maximise rent, interest and profit. The government, again, has the 'common good' goal. We will see what that entails later.

3.Free enterprise. Only in the free market part of the economy (the private sector).

4.The level of competition. Again, the private sector can be quite competitive. It depends on the market structure that prevails in the various industries. In the real world few industries are perfectly competitive. Governments do tend to set up bodies, though, whose job is to make sure that industries do not become too uncompetitive (The Competition Commission and the Office of Fair Trading).

5.The pricing system. The price mechanism operates in the private sector. Its efficiency depends on how competitive the market structures are. The government run activities, like the NHS and education in the UK, tend to be provided free at the point of use, although there are some charges even in these areas (paying for prescriptions and school lunches)

Real world examples


In the real world it is fairly easy to assess how 'mixed' an economy is. Economists simply look at the percentage of a country's Gross Domestic Product (GDP) that is devoted to government spending.

The USA is often thought of as the economy with the most capitalist or 'free market' model. The statistics bear this out - the government spend just over 30% of GDP. This is one of the lowest figures in the world, and yet the government is still a huge player in the economy. Even in the capitalist centre of the world (the land of the free!), there is a need for a defence system and a system of law. There is a health system and a system of welfare payments, but they are only used as a last resort, or by the poor who have no choice. Those who can afford it have health insurance.


The UK currently devotes about 40% of its GDP to government spending. That extra 10% means that the health service is more comprehensive, as is the welfare state, although it can be argued that both are in decline. The first because the demand for health care grows much faster than the average growth rate of the economy, partly due to the need to introduce new technology as it is invented. The second because of the huge increase in claimants (the unemployed, for example) plus the increase in the number of pensioners relative to those in work. And then there's the transport system!

Many other European governments spend up to 50% of their GDP (France, for example), but the darling of the political left wing (who believe in a caring, spending state) is Sweden, whose government spend almost 60% of its GDP (it was as high as 70% in the mid 90s)! State benefits and pensions are generous; the health service is of a good quality and is free at the point of use; there is automatic retraining for those who lose their job and free child minding facilities for women wanting to go back to work. There are no student loans either!

You are probably saying to yourself at the moment, "Why aren't all countries like Sweden?" Well, all these lovely government provided things do not come cheap. Sweden also has one of the highest tax burdens in the world. This causes problems for incentives (why work that extra hour if you will lose over 50p of ever £1 that you earn?) and lack of foreign investment in Sweden.

The question that governments have to ask themselves is, "Do I want our economy to be like the USA or more like Sweden?" It is difficult to get the mix right. A government never manages to please all the people all of the time. If I was an unemployed person with little spare cash, I think I'd rather live in Sweden, where I'd get free health care and training for a job. If I were rich I'd rather live in the USA; I could afford good health care and a private pension, etc., from my post-tax income and still have money over to enjoy as I wished.

In this Learn-It, I shall be looking at the advantages and disadvantages of free market systems. As you will see, the advantages of free market economies can be easily turned around to become disadvantages of command economies. Equally, the disadvantages of free market systems often highlight advantages of command economies.


The advantages of a free market economy (and the disadvantages of command economies)

1.Efficiency. We said earlier that free market economies are very competitive. Most of their industries are assumed to be perfectly competitive and so allocative and productive efficiency will occur. It makes sense that free market economies allocate their resources more efficiently. Decisions about what to produce are made by the people who will actually consume the goods. Planners are less likely to make the correct decisions across the whole economy.

2.Choice. Firms will produce whatever consumers are prepared to buy. Remember that the consumer is sovereign. Due to the free enterprise factor, there are no restrictions on what the firms can produce. It is of no surprise, therefore, that there will be a much larger choice of goods and services in a free market economy compared with a command economy. The planner will be more concerned with making sure there are enough essential goods to go around rather than allocating resources efficiently between all goods.

3.Innovation. Firms will always be looking to produce something new to get ahead of their competitors. We said earlier that, even though the government's role is limited, one of its jobs is to protect property rights. This will include intellectual property rights through patents. Hence, there are incentives in the free market system for firms to be innovative and produce better quality products. Obviously there is no incentive for the planner to be innovative. As long as they produce the essentials the planners will be happy.

4.Higher economic growth rates. One does not have to be an expert economic historian to see that countries whose economic system has been nearer to the free market model have grown much faster than those with a command economy since the second world war. The most successful economy in the world (in terms of size) has been the USA, and they have been one of the freest economies in the world. Given the three factors above, it is not surprising that this is the case. It should be noted that many mixed economies have grown quite well, but certainly the post-war command economies had the worst record.

The disadvantages of a free market economy (and the advantages of a command economy)

1.Public, merit and demerit goods. Public goods cannot be provided privately because of their two characteristics, non-diminishability and non-excludability. These goods have to be provided publicly. Even in a very free market, one of the government's few roles will be to provide defence, for example. But there may be a problem with merit goods and demerit goods. Merit goods, like health and education, tend to be under provided in a free market. Certainly in the USA the public health system is a 'last resort' system. People are advised to buy health insurance. Of course, the poor might not be able to afford this, and some people might simply decide not to bother if they feel particularly healthy. Demerit goods are bad for you. Government should ban class A drugs, and tax cigarettes and alcohol heavily. A government with a limited role might not take enough action in this area, causing health problems for the economy.

Of course, the advantage of a command economy is that the strong government will make sure that public and merit goods are consumed at the right levels and that demerit goods are banned or taxed heavily.

2.Unequal distribution of income. For many, this is the big disadvantage of a free market economy. In a free market with very limited government, benefits will be low, the health service poor and schools under funded. If you start life with very little, and do not even get a good education, then there will be very little protection from destitution. A command economy might not have the efficiency and enterprise for the successful to make millions, but at least the strong government will try to make sure that nobody falls through the safety net. It will be a fairer economy, even though it is likely to be less successful overall.

3.The environment. Free market economies are likely to produce more pollution, which is bad for the environment. Command economies can make sure that the production processes that they chose are as environmentally friendly as possible. They should be able to make sure that the level of output is the socially optimal level of output. Governments can try to force firms into producing the socially optimal level of output through the use of taxes, but governments with a limited role will not be keen to use taxes. Although the tax on petrol is high in the UK, it still doesn't cover the problems caused by the exhaust emissions (in health as well as the environment). Petrol prices have risen, but in real terms, the rise has not been as high as for bus and rail fares. In the USA, petrol is ridiculously cheap. The minimal tax on the good does not begin to cover the environmental damage.

Having said all that, the command economies of the 80s had notoriously poor records on the environment. In theory, they should have been able to monitor pollution levels closely, given that they had control of production, but this simply did not happen.

So, which system is best?

As you can see, both systems have advantages and disadvantages. As extremes, neither of the systems work, but from the experience of the world economy over the last few decades, it appears that the free market has won the argument. Details of what went wrong in the old command economies can be found in the next Learn-It.

It would be misleading, though, to say that the free market is the winner without any provisions. Free markets with very limited governments would fail in other ways: poor health and education services, low state benefits and pensions and, perhaps the worst in a civilised society, an unfair distribution of income. Most of these problems do not exist if you are one of the richer members of society, but if you are poorer you have nothing. And the rich might not like it if the poor revolted (the French Revolution?).

Hence, all economies in the world are now mixed. But what degree of mix is best? We are now moving into the realms of normative economics, that is to say, subjective opinions.

Most sensible people would like to see an economy that is free in most markets, but where the government has a significant role. Remember that for each of the choices below, the preferable one with the better level of government provision will result in higher taxes, which results in less take-home pay for individuals to spend as they please.

Should the NHS be totally free, or should people have to pay for some non-essential elements of the service (like prescriptions, eye tests, minor operations and even making in-patients pay for bed and breakfast)?

Should three years of study at university be totally free (including a grant for living expenses), or should individuals pay for a portion of the costs, given that they themselves will benefit in the future as well as society in general?

Should unemployment benefits be generous, or should they be relatively low, not just to keep taxes down, but to create incentives for the unemployed to look for work?

Should the state pension be generous, or should individuals be forced to make their own provisions? Remember, pensions that grow with the stock market will probably be worth more than any handout that the government can afford, especially with an ageing population. The value of the state pension relative to wage earners gets worse every year; it rises with the inflation rate, which is smaller than that rate at which average earnings rise. This change was made twenty years ago.

As you can see, the extent to which the government should intervene is a normative question and a difficult one at that. To sum up, governments need to get the balance right in the classic equity v. efficiency argument. All civilised societies ought to have a minimum safety net of essential services, but if it is too big and costly, the higher taxes will make the economy less efficient and less attractive to foreign investors. Do the poor get a bigger slice of a smaller cake, or a smaller slice of a bigger cake?

What went wrong?


Some of you might remember the Berlin Wall falling down late in 1989, and along with it the concept of communism throughout Eastern Europe and the Soviet Union. The driving force for this change was people power. They were sick of being dictated to and wanted to have the chance to vote and have a say in the running of their country, like their democratic neighbours in the rest of Europe. But at least part of the dissatisfaction with these communist political systems must have been down to economics.

These economies were struggling. The ideal of the central plan was breaking down. People's standard of living was declining. One of the reasons for the mess was that the state owned enterprises began to ignore instructions from the government. This caused chaos as the output levels were not as planned, and this had knock on effects for other enterprises that relied on this output.

Unsurprisingly, investment from abroad was non-existent. More importantly, there was little investment from within these economies. The capital stock was old, obsolete and falling apart. Inevitably, the quality of the goods produced was low, and yet consumers still had to queue at the shops to buy them.

One of the supposed advantages of the command economy was the fact that the planning authorities could keep pollution low through their control of the production process. Even on this measure these economies were failing. The old factories with their out-of-date and dirty machinery were creating an unacceptable level of air and water pollution.

The transition process

All of the transition economies experienced pain during the transition. Output fell dramatically, inflation rose (hyperinflation in some of the countries) and unemployment levels rose. The next section will look more closely at a couple of countries; one that recovered from this mess quite well and one that did not. For now, we need to look at the reasons why the transition process was so difficult.

One of the key problems was that the old command economies had no labour, capital or goods markets. Everything had been directed by the state. The creation of these markets from scratch was very difficult.

Also, the governments had never had to use fiscal policy and monetary policy in the way that developed economies understand. They had to set taxes in order to pay for defence, a legal system and a welfare state for those who were to inevitably suffer during the transition process, but the newly formed private enterprises were struggling in their early days, and so often could not afford the taxes, so they just didn't pay. If the government raised taxes to allow for this, even more businesses left the formal economy and joined the informal economy (or black economy).

So the tax base was very small. How else could the government raise money? In western economies, the government can sell bonds and bills to the public through the stock market. In the transition economies, the stock markets were under developed, so there was only one other way to raise money - print new notes. Of course, this caused the money supply to grow enormously, which is the main reason for the hyperinflation experienced by some of the countries.

Why did output fall so dramatically? One has to remember that the workers were used to working in a state owned enterprise when all production decisions came from above. The sudden switch to private enterprise was a shock. These new entrepreneurs were cautious in their decisions. They did not want to make lots of goods that might not be purchased by consumers. They were not keen on investing in new machinery. So not only was the quality and quantity of their output low, but this had a knock on effect. Businesses that supplied machinery, or the materials required, for the production of the good would suffer too. It was a negative multiplier effect. Low output led to low employment, which led to less consumer spending power and so an even lower output. Prospects did not look good.

Do you remember the most important characteristics of a free market economy? Without the establishment of property rights through an appropriate legal system, the whole economy can break down.

All the transition economies set up a system, but they were often unclear or contradictory. In some countries, businessmen took advantage of the unclear property laws by signing land and factories over to themselves during the privatisation process. The laws were also muddled for foreign investors. It was essential to attract foreign money if the economies were to grow again.


Was the transition a success?

Generally, ten years on, the Central and Eastern European economies (like Poland, the Czech Republic and Slovenia) have recovered from the disastrous early years, whereas the states from the former Soviet Union (now called the Commonwealth of Independent States, or CIS) have stayed in the depths of depression.

Russia's official real GDP, for example, is still only about half the size it was before the transition began. This does mask the fact that many of the struggling economies have huge black economies. In Russia it is almost as big as the formal economy! In recognition of the fact that the high tax revenues were forcing businesses underground, the Russian parliament voted for a large cut in income tax rates in the summer of 2000. Although the tax rates are low (around 10%) the government are hoping that more businesses and individuals will be willing to pay, and so total tax revenue may even rise.

The example of a success story is Poland. To be fair, they did start the transition process a bit earlier than the other economies, but nevertheless, one has to say that Poland is now a recognisable mixed economy. The important fundamentals are there: a good legal framework, a wide tax base and even the currency is relatively stable. Obviously, they had their problems. Growth in real GDP was briefly below -10% in 1990. The unemployment rate (as a percent of the labour force) was just over 15% in the early 90s, and the inflation rate was over 500% in 1990. Now they are growing at the same rate, or slightly faster, than most western economies, the unemployment rate is down to 10%, which is not a dissimilar rate to most of Western Europe and their inflation rate has finally fallen below 10% (a relatively large figure for an EU country, but a real achievement for a transition economy).


At the other end of the spectrum, the Ukraine got it all wrong. The real growth rate has been negative for every year in the 90s, the worst year being 1994 when growth was less than -20%. The inflation rate was almost 5000% in 1993 (the government was simply printing money to get by). Things are better than they were but the growth rate still averages at -2% and inflation is still in the 10-20% range. We said earlier that a robust legal framework is a vital building block for these transition economies. This was missing in the Ukraine. The businesses were 'taken' by politicians and ex-factory bosses. Even criminals were involved.

Businesses struggled to make any money, so they just didn't pay taxes or wages. The poor worker suffered, as did pensioners who relied on the state (who had little money) for their income. As with Russia, the informal economy is large to make up for the formal economy only being a third of the size it was before the changes. But much of this is criminal based. Unsurprisingly, investment form abroad is virtually non-existent. Without this, it is difficult to see where the investment in new machinery that is desperately required will come from. The future looks very grim.


So was the transition process a success? Some of the countries have proved that it can be if the right structural steps are taken right at the beginning. Probably the two most important fundamentals that must be in place are:

1.A robust legal system, and in particular, clear rules governing the issue of property rights. One cannot allow the criminal elements to get their hands on vital industries.

2.A reformed and free capital market, to attract foreign investment. Without this help the transition will struggle to be a success.

Thursday, 5 January 2012

Y10 IGCSE: Command Vs Free Market Economies

The Command, or Planned Economy


Left: The famous GUM department store in Moscow in 1990. Lots of people and shops but not a lot to buy!

Command, or Planned (referred to hereafter as planned) economies have been closely associated with the so-called communist regimes in Russia and Eastern Europe that arose from 1917 onwards, finally collapsing in the late 1980s and early 1990s. We say 'so-called' communist states because they were not the states that Marx and Engels would have recognised; however, they did have some characteristics of that philosophy.

The main feature of this type of economic system is the way in which resources are allocated. In a planned system, the three basic questions are answered through some form of central planning. In the former Union of Soviet Socialist Republics (USSR), the state central planning authority was called Gosplan. Its function was to identify what goods and services were needed by the people, how these goods and services would be produced and how the state output would be distributed.

It takes a considerable imagination to understand the complexity of such a task. Needless to say, it involved huge numbers of people involved in the planning process - bureaucrats shuffling paper and directing operations. In reality, it meant that factories, farms and so on were given directions about what they should be producing. They were also given the resources that the planners had worked out would be necessary for producing that output. Most factories and farms were given output targets to reach; once produced, it might be the job of another body to ensure that goods were distributed.

In return for the labour expended in producing this output, a wage was given. This wage, however, bore no relation to the value of the output being produced. The wage was planned to allow workers to be able to buy the things the planners had worked out they needed to live on. To enable this to happen, prices were also set by the planning authorities.

In theory, everyone had enough to live on. Wage differentials were minimal - whether you were a highly qualified university professor or a street cleaner, wages only varied by a small amount. In the late 1980s to early 1990s, it was estimated that the average income in a city like Moscow was between £18 and £38 per month. As such, the income distribution could be seen as being very narrow, with few 'rich' and few 'poor'. Most people had a job if they wanted one, regardless of the type of job; unemployment was therefore zero. Inflation did not exist as we know it because of the system of price fixing and there were very few homeless people - the state provided housing.



To understand this type of system, it is important to try to appreciate the political assumptions underpinning it. There was an expectation that each person was not working for their own benefit but for the good of the state. If everyone worked hard and excelled, the state would also excel and the collective pride that resulted was the reward for all this hard work. The power of the state was everything and in many cases, would dictate how resources were allocated. This helps to explain the investment in sport, military and space technology that occurred in the USSR. A nation that could go to the Olympic Games and compete successfully with the Americans was seen as being an important political statement: communism could outdo the corrupt and selfish capitalist philosophy. Equally, the status bestowed on space pioneers such as Yuri Gagarin, the first man in space, was extraordinary. He personified what a planned economy could achieve.


These assumptions, however, did not always manifest themselves in reality. People did not always work as hard for the common good as might be expected. Factories found that if they met their targets or even excelled them, they were given higher targets next year but not necessarily the resources to do so, nor any extra wages - so what was the point? Targets soon appeared to become subject to what has been called 'Goodhart's Law' , where targets used to manage something become corrupted to the extent that they cease to be able to be used to measure what you want them to measure!

The communication between the different sectors of the economy was not always good. It was estimated that something of the order of 40% of all agricultural produce rotted before it could be processed or reach its intended markets. Price fixing meant that the pressure of supply and demand was contained, shortages and surpluses developed and were not eliminated. Product quality fell, negative externalities like pollution increased and inefficiency was endemic.

Some examples of how this inefficiency crept in can be highlighted as follows.


•At one stage, there was a massive surplus of rubber. At the same time, planners were alerted to a shortage of shoes and boots. The obvious answer was to divert resources and use the rubber to produce shoes. Millions of pairs of rubber shoes were produced but were so uncomfortable and unhygienic that they were left piled high in warehouses across the USSR.


•Many roads in the USSR and even in the capital, Moscow, suffered from potholes. Gangs of workers would be tasked to go and repair these potholes; indeed, that is what they did. They would arrive with a lorry full of tarmac, shovel some into the offending hole and flatten it out with the back of their shovel. Job done and off they went. The next car that came along very quickly dislodged the tarmac and Muscovites were back to square one.

•Workers were told to go and decorate hotel rooms in a Moscow hotel. The woodwork, including the windows, needed painting. That is what the workers did - they painted the windows. There was no preparation of the woodwork, no masking of the windows, just paint applied to the wood and most of the window as well! Still, the job had been completed as requested.

•Four women all have jobs - their job is to sweep leaves and litter in a local park. They are each given their allocated section to clean. They do this by sweeping the leaves and litter from their section onto another section. It does not take much imagination to work out the futility of this process, but it does mean that everyone has a job!

Some of these examples come from personal observation - as ridiculous as they might sound. At the other extreme were examples of amazing achievements - the space programme for one, but also the move from a backward, agrarian-based economy to one of the most powerful nations on earth, all in the space of just 40 years. Additionally, the metro and public transport systems in Moscow were to be envied - and at ridiculously low prices. Despite this, the pressures of the inefficiencies in the system did mean that something had to change and with the accession of Mikhail Gorbachev to the presidency in 1985, things changed very rapidly indeed.


To inject the element of efficiency into the system, a whole culture change was necessary. The acceptance of some form of profit motive as a means to improve the allocation of resources and improve quality and efficiency, along with the abandonment of price fixing, was a key part of the programme. When price fixing was removed, it was invariably followed by rapid inflation as the pent-up demand and shortage of supply began to feed through into the system. For many ordinary Russians, the move to a capitalist economy meant hardship, uncertainty and economic collapse. Gone were the certainties of the old planned system.

Planned economies still exist in some parts of the world, most notably in Cuba and some states in Africa. In most cases, these economies are high on political rhetoric about equality but low on economic benefits to the population. It must be remembered that there are elements of a planned system that have some benefit, notably in the provision of public goods. However, as an economic system in answering the basic questions of the economic problem, it has been found wanting.

The Market Economy

Pure market economies rarely exist but in theory, a market economy answers the three questions that form the economic problem through a market system. The market system is based on the demand and supply of products. Demand and supply determine prices and prices act as signals to both producers (suppliers) and consumers (who create demand).

The market system relies on a number of factors to ensure that it works efficiently.

•The profit motive - the incentive for a reward for enterprise

•Good levels of information being available to both producers and consumers

•Price accurately reflecting the costs and benefits of consumption and production

•The ease with which resources can move to different uses

At the heart of the market system is the profit motive. Entrepreneurs (those who organise resources into production) are stimulated to take risks and produce goods and services by the prospect of seeing some return on their efforts. The extent to which they achieve this success is dependent on identifying the level of demand for the good or service, as well as their ability to manage production efficiently. If the costs of providing the good or service is less than the revenue that they receive from selling those goods and services, they will make a profit. If they can maximise revenue whilst reducing costs to a minimum, the level of profit they make will be higher.

To maximise revenue and reduce costs, producers rely on high quality information to enable them to access supplies at minimum cost, find ways of organising production in the most efficient way and finding resources at minimum cost. Equally, consumers rely on information to give them the guidance about what is available and what they are getting for their money.

To enable this to happen, price has a central role. It acts as a signal to both consumers and producers. For consumers, it tells them whether what they are being asked to give up in terms of money reflects the value or the level of satisfaction that will be gained from consumption. If I buy a CD priced at £12.99 but do not like the music on it, I might decide that I was not getting £12.99 worth of value - I could have used that £12.99 to better effect by buying something else that would have given me more satisfaction.

For consumers, price tells them something about the relationship between the cost of production and the level of profit they are making. If prices are falling then this suggests demand is also falling. As a result, the revenue being received from sales set against the cost of supplying the good will narrow. There will come a point where that difference is so small that the producer might decide that they would be better placed moving onto some other line of production.

Price will only act as an accurate signal to consumers and producers if it properly reflects the costs and benefits of production and consumption. This implies that prices will include all the positive and negative externalities that are associated with production and consumption - in many cases, this does not occur. When this happens, we get what is called market failure - an inefficient allocation of resources.

If we assume that prices accurately reflect costs and benefits, decisions made by both producers and consumers will lead to an efficient allocation of resources. This can only happen if resources are able to move from one use to another. The ease with which resources can transfer from one use to another is therefore important. How does this work?

Imagine a company that used to produce typewriters before computers and word processors came along. Demand was high and prices, as a result, enabled the firm to make healthy profits. As PCs and word processing software became more accessible, demand for typewriters starts to fall. As demand falls, prices will also start to fall. The profit margins - the difference between price and cost of production - start to narrow. The firm can continue but things are getting more difficult. This process will continue and eventually it will be not worth the firm's while to continue to produce typewriters. They start to look instead at moving into production of PCs where there is clearly demand and profits to be made. If they are able to transfer their resources relatively easily, then they can switch production and move into a new area.

Equally, we can see similar things happen when a business hits upon a new winning idea for a product. As the only producer, they command all the market share. Demand is high and sales revenue strong and as a result, profits are very healthy. Other businesses start to notice that there is a demand for this product and profits to be made. They will look at moving resources to producing a competing product and as more firms move into the industry lured by the prospect of profit, supply will increase. Consumers will now have more choice and firms in the industry have to adjust prices to compete. Prices start to fall and as a result, profit levels start to shrink. The process will continue until the market becomes saturated. Some firms will barely survive in this competitive environment and may leave the industry. Equally, it is likely that other firms and businesses will be looking to develop new and better products and services that will make this product obsolete, and so the whole process starts again.

Consumer decisions about what to buy and crucially, about what not to buy are vitally important to the market system. A decision to choose a can of Coke rather than a can of Pepsi is a small signal to the two companies about the relative value placed on the consumption of the drinks in relation to the price being charged. If enough people choose Coke rather than Pepsi, Pepsi have to do something about their product or their price, or possibly both. This is how competition and the profit motive provides the mechanism through which the market system operates and which is absent in the planned market system.

From the description above, it should be clear that the whole market system is extremely dynamic - it is constantly changing and evolving as products and services come and go and new ideas and innovations take over. The pace of change can be bewildering at times and, if there is a lack of information, lead to market failures occurring. The constant lure of the chance to strike it rich is what drives individuals and makes the system so dynamic and relatively efficient in allocating scarce resources.

The efficiency of the market system is not always matched in reality. There are significant weaknesses in the market system that we can identify - weaknesses that are collectively referred to as market failure.

The market system can fail in a number of ways:

1.The provision of public goods - public goods are goods that could not be provided under a market system because it is not possible to charge a price for them. This is because it is not possible to exclude those who do not pay from getting the benefits. For example, how could the provision of a defence system that by definition protects all citizens be charged for individually? If just one person pays then it would not be possible to exclude all others from the protection - what reason do they have to pay if they are all being protected anyway?

2.The provision of merit goods - merit goods are goods and services that could be provided by a market system but if they were, there is a possibility that some people who need these services would either not be able to afford to pay for them or would not believe that they need them. There is a danger, therefore, that such goods and services would be under-consumed. Examples of merit goods are health and education.

3.Income inequalities - market systems tend to throw up individuals who become very very rich whilst there are others that struggle to survive. Such wide income inequalities may lead to a range of social and economic problems and tensions.

4.Existence of shortages and surpluses - imperfect information tends to lead to shortages and surpluses not being erased. A classic example is unemployment. In theory, unemployment should not occur because wages would adjust to get rid of the surplus labour; in reality, wages may not adjust in this way. In addition, there may be a number of factors preventing labour resources moving from one type of job to another.

5.The existence of externalities - externalities are the effects of decision making on third parties - individual and groups who are not involved in the initial decision.

The Mixed Economy

The vast majority of countries around the world have some form of mixed economy where some resources are allocated through the price or market mechanism and others are allocated by the state. In theory, such a system is able to combine the best elements of both a planned economy and a market economy. In reality, the proportion of planned and market varies, with some countries placing more emphasis on market solutions to resource allocations and others favouring a greater role for state planning.

Whatever the proportions, there is never a 'best' combination; it will depend to a large extent on the aims and objectives of the government concerned. Even with the existence of both a planned and a market element to an economy, there can still be problems and there will be aspects of market failure and government failure. The latter is where the government attempts to intervene in the market, to try to solve problems that might be caused by the market mechanism. In so doing, this creates other problems that do not ensure an efficient allocation of resources.

The UK is a typical example of a mixed economy. We have a private sector where goods and services are allocated on the basis of the market mechanism and a public sector where the government provide goods and services funded through tax revenue (for the most part) for the general public as a whole.

Wednesday, 4 January 2012

Unit 3: New entrant to market - Contestability


 






I want you all to investigate the coffee shop, 'Tim Hortons'.



You will need to look at the website and read the article below, then answer the questions underneath the article: 



http://www.timhortons.com/ca/en/index.html

Canadian coffee titan aims to be hot in UAE



Dec 11th 2011

Tim Hortons is a coffee, doughnut and sandwich chain with more than 3,000 locations in its native Canada, where it commands about 80 per cent of the poured-coffee market. But with just a handful of its locations now open in the UAE, "Timmy's", as Canucks call it, faces stiff competition in the Emirates.

Paul House, the company's executive chairman, and David Clanachan, its chief operations officer for international markets, discuss their efforts to win customers.

Q: More than a dozen billboards advertise Tim Hortons on the road between Dubai and Abu Dhabi. How much money are you putting into marketing here?

A: Mr Clanachan: Our partner, the Apparel Group, they're the master licensee for the area. Our agreement was to build 120 stores [in the Gulf] over the next five years, so they are doing quite a bit of marketing.

Q: Your shop on Sheikh Zayed Road is next door to Starbucks, and competing coffee shops are near four other locations that opened in Dubai and the capital on Wednesday. How are you trying to win over their customers?

A: Mr House: It's no different than at home. We compete against Starbucks, McDonald's and various players. This space became available; it was nothing to do with being next to Starbucks. Our food offering - our menu - gives us a competitive advantage because they're really not in the food business; they're in the beverage business. We're in both.

Q: Some shareholders fear you are focusing too much on Canadian expats here. Does Timmy's resonate with UAE locals and others?

A: Mr Clanachan: There's no doubt Canadians in the marketplace are very prideful of the brand. At the end of the day there might be 25,000 to 30,000 Canadians in the region, but the reality is we have to exist and succeed with people that are local residents. If you look around the restaurant, the multiculturalism that exists in Canada exists here too. Really, it's about what do you bring to the table.

Q: The company has come under fire in Canada for contributing to waste with its paper cups. Why did it take so long to respond?

A: Mr House: I would say it was more the local communities getting the right recycling programmes. It's wonderful to talk about recycling cups, but you have to have an infrastructure for that. We have an extensive programme in Atlantic Canada, where all of our cups are being recycled, made into cup holders and come back throughout the system. We're trying to implement that in every area we can.

Q: And what are you doing to address environmental considerations in the UAE?

A: Mr Clanachan: We brought over the same format for eating in-restaurants that we have in Canada, which is using china - plates, mugs, so we're not creating excess packaging inside the restaurants … we'll just have to see how we're going to handle [recycling and other aspects].

Questions to investigate -

  1. Conduct a PEST analysis for Hortons Coffee shop.
  2. What are the strengths, weaknesses, opportunities and threats of Tom Hortons.
  3. How would you best conduct market research to identify whether a new coffee product would work. (think about who your target market is/where would you conduct any questionnaire/or trials/what type of sampoling would you use and what are the advantages & disadvantages of this policy)
  4. What was the strategy by Hortons when they decidsed to come to the UAE, tactical or strategic?
  5. Where would you place this in the Ansoffs Matrix?
  6. Does Hortons have any cash cows, stars, dogs, problem children? If so, what are they and how could they extend the life cycle of any dog?
  7. What pricing strategies do Tim Hortons use?
  8. What pricing strategy should they use? (In your opinion)
  9. Finally, using all the elements of the marketing mix, how would you ensure Tim Hortoins is a success in Dubai?









  

Tuesday, 3 January 2012

Unit 1: Negative externalities - Prezi

Click here to access an excellent 'Prezi' on negative externalities. Essential reading for anyone taking unit 1 exam in January.