Some retail research finds that customers spend less than six seconds sizing up anyone single offer thrust in front of them as they struggle around a supermarket. Shoppers who allow their concentration to slip are prone to caught out by frequent price label errors in many of the main supermarkets as this BBC Video explains.
Shop prices tend to be set centrally and the sheer volume of price discounts - 25% off, 3 for 2, 4 for 3, buy one get one free inevitably invites logistics errors in store and confusion among customers. Here is a selection of images of pricing errors some of which are comic all of which put extra money into the hands of the retailers.
The last one is actually hilarious.
ReplyDeleteSami.
http://news.bbc.co.uk/2/hi/programmes/fast_track/9233435.stm
ReplyDeleteTalks about advertising, and consumer demand for holidays. Quite interesting. Watch it, and enjoy your time in cold, rainy, wet, miserable, crap, lonely England. It's fitting that the background to the blog is what you will be experiencing for the next few days. Ha ha.
Z