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Tuesday, 8 April 2014

Unit 3: The 'Big 4' lose market share to cheap (& expensive) alternatives

I just read this very timely article about the supermarket industry. Discount and premium supermarket chains have continued to increase their market share at the expense of the main UK supermarket chains, research firm Kantar Worldpanel has said.

This provides many points for analysing and evaluating the nature of competition in oligopolistic markets.

Q What does this suggest for the way the market competes and how significant this competition is?






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