The premium crisp / potato chip market is increasingly crowded these days. I don't mean the industrial offering stacked high from the likes of Pringles but the slightly more esoteric product brands such as Burts, Darling Spuds, Pipers and Salty Dog.
Tyrrells is right up there having achieved rapid organic growth since the business was founded less than 15 years ago.
Management Today reports that they are launching their first conventional bill-board advertising campaign in a bid to maintain sales against a fierce competitive head-wind. It seems that word of mouth and a lively social media presence can carry a brand only so far.
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