They seem to have got it licked judging by the latest data on ice-cream sales in the UK. Tesco has just over 27% of take-home sales of ice creams although Lidl, Aldi and (appropriately enough) Iceland are also taking some market share from the mid-range supermarkets. Sales of single frozen ice-creams are in decline but demand for premium ice-creams continues to grow.
You will find more statistics at Statista
The retail ice cream market in the UK is best described as an oligopoly with the Big Four retailers accounting for just under two thirds of total sales. Non-price competition especially in the form of new product development is key to growing sales.
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